Part 1
Lead reactivation
How your list is checked, ranked and worked — what leaves your side, what never does, and the rules your industry adds.
What we take, where it goes, and who sees it.
For owners, compliance and operations
Lead reactivation works the relationships your company already has — agents and loan officers who sent files and then stopped, customers who closed with you once, people who asked for a quote and never ordered. We rank them by likelihood to send or open an order and work the list from the top, so your team spends its time on the people most likely to come back.
Every one of those records is regulated. Your customers’ information is protected by the Gramm-Leach-Bliley Act, through your insurance department or the FTC, and every message is covered by federal and state telemarketing law. The agents and loan officers on the list bring a second set of rules: RESPA section 8 and your state’s anti-inducement law decide what any message to them may offer. This document sets out, control by control, how the engagement keeps your company inside those rules — and which decisions stay with you. It is written for your owner, compliance lead and counsel, and for your vendor file.
Sections 02 to 06 are the plain-English part. They show the whole system in pictures, explain the four things the ranking looks at, and follow one example lead from your CRM to your escrow officer’s desk. The sections after them are the detail your counsel will check.
01
Commitments
Ten commitments, before the detail
- 01 · Direct identifiers never reach an AI provider — Names, phone numbers, emails, property addresses and file numbers stay in a secure environment. The AI provider sees a random ID and a few short facts, nothing more.
- 02 · Nothing goes out without your approval — Your owner or compliance lead approves every template and every batch before use. Our review sits on top of yours, never in place of it.
- 03 · Sent from your channels, recorded in your CRM — Messages go out from your own domain and numbers, and every one is logged against the record. Nothing arrives from a sender your contacts do not know.
- 04 · No evidenced consent, no text message — Consent, opt-outs, Do Not Call status and quiet hours are checked at the moment of sending — for agents’ mobiles as for consumers’. Opt-outs are permanent.
- 05 · Nothing of value offered for business — No gift, credit, discount, free service or co-marketing in any message, to an agent, a lender or a customer. Your service is the only thing on offer.
- 06 · No money talk, ever — No wiring instructions, payment links, payoff figures or requests for account details. Any question about funds goes to your escrow officer.
- 07 · Your data serves your engagement only — No model training, no reuse across clients, no sale, no outside enrichment without your written instruction. Nothing passes between our clients.
- 08 · Breach notice within 72 hours — As soon as possible and no later than 72 hours, so you can meet your own clocks: your insurance commissioner, the New York DFS or the FTC.
- 09 · Return and destruction, certified — At the end of the engagement your data, including the identity key, is returned or destroyed, and we confirm it in writing.
- 10 · A fee your counsel can defend — Paid for services actually performed. How each of our two fee models is treated under the kickback rules is set out in section 14.
02
The whole picture
The system on one page
The system works in three zones. Names, contact details and property addresses stay on your side. Our scoring works only with a random ID and a few short facts. The results come back to your side, where your company approves and sends.
G1 — the agreement and intake review — clears before any data moves. G7 covers retention and destruction.
Dashed gold-edged boxes, marked G1 to G7, are compliance gates. Nothing passes a gate until it clears. Section 03 lists what each one checks.
03
Step by step
From our first conversation to the first message
Seventeen steps in five phases. The gate marks show where a compliance check has to clear before the work moves on.
Onboard (before any data)
- 01 First conversation — How your company works its relationships today
- 02 Agreement — Roles, purpose, fee terms, 72-hour notice
G1 - 03 Intake review — Lead sources, consent wording, your states’ rules
G1 - 04 Secure environment — In your environment, or our workstation
Prepare (on your side)
- 05 Map your stages — Your CRM statuses to eight shared stages
- 06 Check the list — Opt-outs, Do Not Call, open files, claims
G2 - 07 Swap names for IDs — A random ID; the key stays with you
- 08 Notes into facts — Fixed-list answers; figures become tiers
G3
Rank (Tez scoring)
- 09 Score — Intent, Opening, Reachability, Fit
- 10 Tier and reasons — A to D, with the top reasons
- 11 Short summary — Why call, and an opening line, checked
G4 - 12 Next step — Channel by consent, and timing
Act (on your side)
- 13 Match back — The ranked list appears in your CRM
- 14 Your approval — Owner or compliance lead approves
G5 - 15 Send — Re-checked at sending; from your channels
G6
Learn (ongoing)
- 16 Record outcomes — Orders opened, files closed; a held-back group
- 17 Improve and report — Your ranking only; results you can check
G7
| Gate | When | What has to be true to pass | Who decides |
|---|---|---|---|
| G1 | Before any data | Signed agreement; your lead sources, consent wording and opt-out records reviewed; your licences, states and fee model confirmed with your counsel | Your company and Tez |
| G2 | As the list arrives | Opt-outs, Do Not Call, open files, open claims, complaints and anyone hostile are set aside and never ranked | Software, on your rules |
| G3 | Before anything leaves your side | Only approved facts cross: no names, contact details, addresses, notes, exact figures or exact dates | Software, checked by Tez |
| G4 | After a summary is drafted | No personal data, no offer of value, no money talk, nothing the facts do not support | Software, then your team |
| G5 | Before any outreach | Your owner or compliance lead approves the wording and the batch | Your company |
| G6 | At the moment of sending | Consent for that channel, Do Not Call, quiet hours in the contact’s time zone, opt-outs | Software, on your channels |
| G7 | Throughout, and at the end | Outcomes kept by random ID, used for your company only, returned or destroyed at termination | Tez, certified to you |
04
The ranking
How the list is put in order
Every lead is checked first, then looked at through four factors. The factors combine into one score, and the list is sorted by it. The sorting is plain arithmetic, not an AI model, so every score can be explained in a sentence.
| Factor | The question it answers | What it looks at, for a title company |
|---|---|---|
| Intent | How strong was the relationship, and how long ago? | Customers: quote requested, order opened, file closed. Agents and loan officers: how many files they sent, and when the last one closed. Whether they replied before. |
| Opening | Is there a real reason to get back in touch? | Why they paused: a move, a slow market, a lender’s choice of provider, a service problem. A condition they named, and whether it has passed. |
| Reachability | Can we reach them, and are we allowed to? | A working email or phone. Consent on file for each channel. Do Not Call status, and the time since their last closing or quote. |
| Fit | Can your company still serve them? | A county or state you are licensed in. A transaction type you handle. Whether they still work in your market, from your own records. |
How the ranking gets better
- 01It starts from your team’s experience — Your escrow officers and sales team tell us how often each kind of paused contact comes back. Those estimates set the first odds, and we call them estimates until your results come in.
- 02It corrects itself from your results — As orders are opened, closed or declined, the odds for each reason move toward what actually happened at your company.
- 03It becomes a model of your company alone — After about 300 recorded outcomes, the ranking is fitted to your company’s results. It is never trained on, or pooled with, another company’s data.
- 04A held-back group keeps us honest — With your agreement, about one lead in ten is held back for a set period. Comparing the two groups shows what the outreach changed, rather than what would have happened anyway.
05
A worked example
One lead, from your CRM to your escrow officer
Dana Whitfield is fictional: a real estate agent who used to send files and then stopped. Her record is shaped like a real one. Follow it through the four cards, left to right and top to bottom.
1 · Your CRM record (stays with you)
| Field | Value | Note |
|---|---|---|
| name | Dana Whitfield | key table |
| phone | (281) 555-0163 | key table |
| dana.w@example.com | key table | |
| CRM ID | 0038f00000Lm4 | key table |
| type | Referral partner, agent | becomes a stage |
| note | Moved to Lakeside Realty in May; says the new office mostly uses another title company | becomes facts |
| files sent | 6 in 2025 | becomes a tier |
| last closing | January 22, 2026 | becomes days |
2 · What we receive (leaves your side)
| Field | Value | Note |
|---|---|---|
| ID | r_4Hc8pW1z | random |
| stage | Past referral partner | Intent |
| days since | 257 | Intent |
| reason | Changed office | Opening |
| issue | None recorded | Opening |
| reach | Email yes · text no consent | Reachability |
| fit | Works in your counties yes | Fit |
| value tier | 2 of 3, only if you opt in | optional |
Never leaves your side: her name, phone, email, CRM ID, the note itself, the brokerage name, the file count, exact dates.
3 · What comes back (back to you)
| Field | Value | Note |
|---|---|---|
| ID | r_4Hc8pW1z | |
| score | 64 · tier B | |
| reasons | + sent files before · + paused for a move, not service · − 257 days since last file | |
| reason line | Past referral partner; paused after an office change, not a service problem. | fixed wording |
| summary | She sent files regularly until she changed offices. Nothing points to a problem with your service. A good opener is to ask how the new office is going and offer your team on her next closing. | AI, checked |
| next step | Email from her former escrow officer, Wednesday morning |
4 · In your CRM (stays with you)
| Field | Value | Note |
|---|---|---|
| record | Dana Whitfield · tier B · 64 | matched back |
| fields | Reason line, summary and next step added to her record | |
| draft | “Hi {first_name}, …” with her name filled in only at sending | placeholder |
| flags | Text blocked, no consent · nothing of value offered | G4 G6 |
No text consent on file, so the next step is email. The draft offers your service and nothing else — no lunch, credit or marketing help — because she is a referral source. Her escrow officer sees her name here, in your own CRM, for the first time.
- 01Her note became a few facts — “Moved to Lakeside Realty” left only as “changed office.” The brokerage name, and what she said about its title company, never left your side. Had the lead been a past buyer, the property address would have stayed in the key table in the same way.
06
The suggestion
How the “why call” note is written and checked
Each lead comes back with a reason line in fixed wording and a short summary drafted by an AI model, both written only from the facts in card 2 of section 05. The AI writes; it does not decide. The order comes from arithmetic, and your company approves anything sent.
The four checks at gate G4, on top of your never-say list
- No personal data — The draft may not contain a name, number, email or address. Names appear only as a placeholder, filled in on your side at sending.
- Nothing of value offered — No gift, meal, credit, discount, free service, co-marketing or reward for referring others. The draft offers your service, nothing more (section 12).
- No money talk — No wiring instructions, payment links, payoffs, account details, rate quotes or promises about price or timing.
- Nothing made up — Every statement in the summary must trace back to one of the facts it was given. A statement that does not is treated as a failure.
07
Roles
Your company stays the financial institution
Under the Gramm-Leach-Bliley Act your company is a financial institution and Tez I Solutions is your service provider. A title agency or insurer shares customer information with us under its state’s insurance privacy rule, modelled on NAIC Model 672; an escrow or settlement company under Regulation P (12 CFR 1016.13), which expressly covers marketing your own services. Either way the contract limits our use to this engagement, and the reuse limits then bind us. Your security rule — the FTC Safeguards Rule, your state’s version of NAIC Model 668, or NYDFS Part 500 — requires you to choose and oversee us. This is how responsibility divides.
| Obligation | Your company | Tez I Solutions |
|---|---|---|
| Privacy notices and opt-outs | Owns | Honours your suppression and opt-out lists |
| Approval of communications | Owner or compliance lead approves before use | Submits templates; never alters approved wording |
| Referral-source rules | Owns, with your counsel | Drafts that offer nothing of value; flags anything that might |
| Records of outreach | Owns your CRM | Logs every message against the record |
| How leads were obtained | Warrants it in the agreement | Records the consent source and enforces it at send time |
| Security of data we hold | Oversees | Operates the controls in sections 10 and 11 |
| Notice to regulators and customers | Owns: commissioner, DFS or FTC, and state breach laws | Notifies you within 72 hours and supports the investigation |
| Vendor due diligence | Performs and documents | Completes questionnaires and supplies evidence |
| Access and deletion requests | Receives and instructs | Executes within your deadline and confirms |
| Return or destruction | Instructs | Executes and certifies in writing |
08
Data
What we take, and what we never take
The least data that lets the list be ranked and worked. Where a figure matters, we keep a tier.
| Data | How it is handled | Reaches the AI model |
|---|---|---|
| Name, phone, email, mailing address | Held only in the encrypted key table on your side; used to address a message when it is sent. | No |
| Property address, parcel and file numbers | Kept in the key table: land records tie a property to its owner. Only the county is used, for Fit. | County only |
| SSN, birth date, loan and bank numbers, wiring | Excluded from the export; if one appears in a note, the record is quarantined. | No |
| Sale price, loan amount, premium, file count | Only if you agree: a three-level tier made on your side. The figure never leaves. | No |
| Quote, order and closing dates | Converted to intervals — “257 days since last closing.” | Interval only |
| Lead type, stage, source, assigned officer | Kept as categories; staff, brokerage and lender names replaced with codes. | As categories |
| Call and relationship notes | Read on your side and turned into fixed-list answers (section 09). The note itself never leaves. | Fixed-list answers only |
| Consent records and opt-outs | Kept as an append-only history and enforced at send time. | No |
| Commitments, closing and payoff documents, claims files | Not requested, not used to rank, not sent. | No |
09
The privacy layer
Where AI sits, and what it sees
| Station | What happens | Holds or sees |
|---|---|---|
| 01 · Your company — Your CRM | Full records stay here. Only the agreed fields are read. | Holds: everything, as today |
| 02 · Secure env. — Separation, and notes into facts | A local model with no outside connection answers fixed questions about each note. The key lives only here. | Holds: identifiers, key table, notes |
| 03 · Tez scoring — Ranking, then a short summary | Ranking is arithmetic in our own code. Anthropic’s Claude words a summary from the facts. | Sees: random ID, fixed-list facts |
| 04 · Your channels — Approved, then sent | Names filled in on your side; consent checked; sent from your domain and numbers. | Holds: the message, in your CRM |
Notes are the most sensitive part of a record and the most useful. So they are read where they already are, and only short answers leave. Five layers make sure of it, following NIST’s de-identification guidance.
| Layer | What it does |
|---|---|
| 1 · Field allow-list | Only approved columns are read. Structured identifiers are separated by rule, not by a model’s judgement. |
| 2 · Identifiers stripped first | Phone numbers, emails, street addresses, file, policy, loan and account numbers, Social Security numbers, dollar amounts and dates are removed before the local model reads a note. |
| 3 · Fixed questions, fixed answers | The local model answers set questions — why they paused, whether a service problem is recorded, whether they named a condition — by choosing from a list your compliance lead has seen. It cannot write free text. |
| 4 · Unsure means a person decides | An answer the model is not confident about is not guessed. The record is held for a person to review. The process fails closed. |
| 5 · Final scan | Every record is scanned again before it leaves. A record carrying anything outside the approved fields is held back, not sent. |
10
Where it runs
Two ways to run the secure environment
The secure environment is where identifiable data lives during the engagement, and your company chooses where it sits. In both options the key table never leaves it, and the AI provider receives only a random ID and fixed-list facts.
| Inside your environment | On a Tez-operated workstation | |
|---|---|---|
| Where raw data sits | Your infrastructure; it never leaves your perimeter | An encrypted workstation operated by Tez, in a separate encrypted volume per company |
| Access | You control it. We use a named, least-privilege account you can revoke at any time | One named individual, background-checked, with multi-factor authentication |
| Network | Your controls | Outbound limited to the AI provider and your sending channels |
| Logging | Your logging stack | Access log kept for the engagement, provided on request |
| Suits | Companies with an IT team or managed IT provider | Companies without capacity to host it |
Workstation standard, when Tez operates it
- Encrypted at rest — Full-disk encryption, as Massachusetts 201 CMR 17.00 requires for laptops, plus a separate encrypted volume for each company’s data.
- Dedicated and locked down — An OS account used only for client data, multi-factor sign-in, screen lock, current patches, endpoint protection.
- No cloud sync — Client data is never stored in a synced folder or consumer cloud backup, and is excluded from sync by configuration.
- Wiped at the end — The company’s volume is destroyed at termination and the destruction certified in writing.
11
Security and incidents
The controls, and what happens if one fails
| Control | Evidence you can ask for |
|---|---|
| Written information security program, modelled on Massachusetts 201 CMR 17.00, the New York SHIELD Act and ALTA Best Practices Pillar 3 | The program document |
| Encryption in transit and at rest | Configuration record |
| Multi-factor authentication on every account that touches your data | Account inventory |
| Access limited to named individuals, logged and reviewed quarterly | Access list, review log, log extract |
| Background check for anyone with access, on your request | Written confirmation |
| Raw data held only for the life of the engagement | Retention schedule |
| Return or destruction within 30 days of termination | Signed certificate |
| Cyber liability insurance, where your contract requires it | Certificate of insurance |
| Written incident response plan, reviewed each year | The plan and its last review |
If something goes wrong
- 01 · Contain — Stop sending, revoke the affected credential, isolate the system.
- 02 · Notify you within 72 hours at the latest — Which records and fields, what window, what we have done. Updates follow as we investigate.
- 03 · Preserve evidence — Logs, send records and the consent history are kept intact for your investigation.
- 04 · Support your notice, never pre-empt it — Your clocks run from our notice: 72 hours to your commissioner (Model 668) or the DFS (Part 500), 30 days to the FTC. Notice is your decision; we never contact your customers about it.
12
Referral rules
Nothing of value, to anyone, for business
Reactivating an agent or loan officer is asking a referral source for business — the conduct RESPA section 8 and the state title laws police. The rails below are built into gate G4.
- 01RESPA section 8 — your service is the only offer — No fee, kickback or thing of value for referring settlement business on a federally related loan, and Regulation X reads the term broadly — free services, paid expenses, discounts, credits. So a message to an agent or lender offers turn times, a named contact and an invitation to send the next file. Events and education, which may not be tied to referrals or cover the agent’s costs, stay with you and your counsel.
- 02State law is stricter, and needs no loan — Texas bars any thing of value for soliciting or referring title business; California and Colorado bar inducements for placing it; Washington allows only what its rules list; New York’s ban covers keeping existing business. Your counsel names your states at G1, and the strictest rule applies.
- 03Customers: no referral rewards, no unfiled discounts — No reward for referring friends. No rebate or discount outside your filed or promulgated rates. Nothing suggesting a past seller require a buyer to use your company (RESPA section 9).
- 04No money talk — the wire-fraud rail — No wiring instructions, payoffs, account numbers or payment links, ever. A reply about funds goes to your escrow officer, who verifies by a number on file, as ALTA Pillar 2 expects. Open files are set aside at G2, so nothing lands mid-closing.
- 05Your company only, and nothing between clients — We write for your company about your services. No message has one affiliate refer a consumer to another; those disclosures stay with you. If we also serve a brokerage or lender in your market, nothing passes between the engagements.
13
Consent
No evidenced consent, no text message
Under the Telephone Consumer Protection Act the party that sends a message can be liable for it directly. So consent is enforced in software at the moment of sending, not left to policy — and an agent’s mobile number gets the same treatment as a customer’s. Recent rulings narrowed the autodialer definition and freed courts from the FCC’s readings; neither changes what we do.
- 01 · A consent history, not a checkbox — Each lead’s consent is an append-only record of source, wording, channel and date. Contactability is derived from it, never overwritten.
- 02 · Checked when the message sends — Consent, suppression, Do Not Call and quiet hours are rechecked at sending, not at list-building. Yesterday’s opt-out holds today.
- 03 · Aged leads without evidenced consent — Email, or your team calling directly — not text. For Do Not Call, a closed file supports calls for 18 months and a quote request for three; neither replaces consent for automated texts.
- 04 · Do Not Call and reassigned numbers — Checked against the National Do Not Call Registry and the FCC Reassigned Numbers Database. Results dated and stored.
- 05 · Quiet hours and state law — 8am to 9pm in the contact’s local time, narrower where required. Florida, Oklahoma, Maryland, Washington and Texas SB 140 rules applied by state.
- 06 · Opt-out everywhere, permanently — STOP, a request in any words, or one made to your staff is honoured on every channel and survives any re-import — stricter than the FCC’s 2026 order. Email within 10 business days.
14
How we are paid
Two fee models, and how each is treated
We offer two models. Fees are set in conversation and are not in this document. What belongs here is how each model is treated under the kickback and anti-inducement rules, so your counsel can choose with that in view. Regulators judge marketing agreements on their facts; none is presumed lawful.
Model A: Flat monthly fee
A fixed fee for operating the service. It does not depend on orders opened, files closed or premium written.
- RESPA. Section 8(c)(2) permits a bona fide payment for services actually performed. It must bear a reasonable relationship to the market value of the work, with the value of any business that follows left out (Regulation X 1024.14(g)(2)).
- State law. Texas, for example, lets a title company buy advertising at market rates. A fixed fee for defined work fits that pattern.
- Never adjusted on results. The agreement and invoices show what the fee paid for.
Model B: Results-based fee
A share of revenue from files attributed to reactivated contacts, measured from your CRM’s own records.
- RESPA. A payment tied to the volume or value of business is evidence of an agreement to pay for referrals (1024.14(e)). The exception for paying your own employees (1024.14(g)(1)(vii)) does not reach an outside vendor.
- State law. Texas bars anyone receiving a thing of value, a portion of premium included, for soliciting title business; Washington bars rewarding anyone for causing it. California and New York aim at the parties and their agents, so counsel reads each state. These rules reach cash deals too.
- Offered only where your counsel approves the structure in writing. We expect most title companies to rule it out.
15
Subprocessors and contract
Who else touches the data, and what we sign
| Subprocessor | What it holds | When |
|---|---|---|
| Anthropic (Claude API) | A random ID and fixed-list facts only. No names, contact details, addresses, notes or exact figures. Not used for training by default under Anthropic’s commercial terms; zero data retention requested where offered; can run through your own cloud provider instead | Every engagement |
| Your email, texting and CRM providers | Messages and records, as they do today | Every engagement, under your contracts |
| Messaging provider operated by Tez | Phone numbers and message content | Only if you have no texting channel of your own; numbers registered to your company, every message logged to your CRM |
| Operator console hosting | Named in your agreement, with what it holds | Where your team uses our console |
The full list is an exhibit to your agreement. We give 30 days’ notice before adding or changing a subprocessor.
What the agreement contains
- Roles and purpose — Your company as financial institution, Tez as service provider; use limited to this engagement, as Regulation P 1016.13 and the insurance privacy rules require.
- No secondary use — No training, no sale, no enrichment without written instruction. No lead, list or contact passes to any other client.
- Security exhibit and 72-hour notice — The controls in sections 09 to 11, as binding terms.
- Fee terms — The work the fee pays for, in writing, with no payment to or from any referral source.
- Consent warranty — Your company’s representation of how the leads were obtained.
- Privacy requests, audit and exit — Access and deletion within your deadlines, including state privacy laws; audit and questionnaire rights; return or certified destruction at termination.
16
Regulatory map
Each rule, and where it is addressed
| Rule | What it requires here | Section |
|---|---|---|
| RESPA section 8, Regulation X 1024.14 | No thing of value for referrals; payment only for services actually performed | 12 14 |
| RESPA section 8(c)(4), Regulation X 1024.15 | Affiliated business arrangements and their disclosure | 12 |
| RESPA section 9 | No seller-required title company | 12 |
| State title anti-inducement laws | Nothing of value to producers; no rebates or unfiled discounts; no pay for placing business | 06 12 14 |
| Regulation P 1016.11 and 1016.13; NAIC Model 672 | Service-provider exception; use limited to the engagement | 07 15 |
| FTC Safeguards Rule, 16 CFR 314 | Safeguards, service-provider oversight, 30-day FTC notice | 07 11 |
| NAIC Model 668; NYDFS Part 500 | Security program, vendor oversight, 72-hour notice | 07 11 |
| ALTA Best Practices 4.2, Pillars 2 and 3 | Wire procedures; security plan, background checks, service providers | 11 12 |
| TCPA and the Do Not Call rules | Consent, revocation, Do Not Call, quiet hours | 13 |
| State telemarketing laws | State consent and calling-hours rules | 13 |
| CAN-SPAM | Unsubscribe, address, accurate headers | 13 |
| Massachusetts 201 CMR 17.00, New York SHIELD Act | Written security program, encryption | 10 11 |
| State comprehensive privacy laws | Access, deletion, no sale, for data outside the GLBA exemption | 08 15 |
| Fair Housing Act | Protected characteristics never used to rank | 04 |
| NIST IR 8053, SP 800-188 | De-identification practice | 08 09 |
17
References
Every requirement, traced to its source
Each commitment in this document rests on a primary source: a statute, a regulation, a regulator’s own guidance, a court decision or the industry’s own standard. They are listed here so your counsel can check our reading against the text. Links were current in October 2026.
| Settlement and referral rules | Relied on for | Sections |
|---|---|---|
| RESPA section 8, 12 U.S.C. 2607 (law.cornell.edu/uscode/text/12/2607) | Ban on things of value for referrals; payment for services actually performed; affiliated business; penalties and state enforcement | 12 14 |
| RESPA section 9, 12 U.S.C. 2608 (law.cornell.edu/uscode/text/12/2608) | A seller may not require a particular title company | 12 |
| Regulation X, 12 CFR 1024.14 (ecfr.gov/current/title-12/chapter-X/part-1024/subpart-B/section-1024.14) | Thing of value; referral; volume-linked payment as evidence; employee exception; market value | 12 14 |
| Regulation X, 12 CFR 1024.15 (ecfr.gov/current/title-12/chapter-X/part-1024/subpart-B/section-1024.15) | Affiliated business arrangements | 12 |
| CFPB, RESPA Section 8 FAQs, October 2020 (consumerfinance.gov/compliance/compliance-resources/mortgage-resources/real-estate-settlement-procedures-act/real-estate-settlement-procedures-act-faqs/) | Gifts and promotional activity; marketing versus referral; payments under marketing agreements | 12 14 |
| CFPB, rescission of Compliance Bulletin 2015-05, October 7, 2020 (consumerfinance.gov/compliance/supervisory-guidance/bulletin-respa-compliance-marketing-services-agreements/) | Marketing agreements are not presumed lawful; review is fact-specific | 14 |
| PHH Corp. v. CFPB, 839 F.3d 1 (D.C. Cir. 2016); statutory holding reinstated en banc, 881 F.3d 75 (D.C. Cir. 2018) | Reasonable payment for services actually performed under section 8(c) | 14 |
| Fair Housing Act, 42 U.S.C. 3604 (law.cornell.edu/uscode/text/42/3604) | The protected characteristics the ranking never uses | 04 |
| State title rules | Relied on for | Sections |
|---|---|---|
| Texas Insurance Code ch. 2502, incl. 2502.051 to 2502.055 (statutes.capitol.texas.gov/Docs/IN/htm/IN.2502.htm) | No thing of value for soliciting or referring title business; advertising at market rates | 12 14 |
| California Insurance Code 12404 (leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=INS§ionNum=12404.) | No consideration to the parties or their agents as an inducement for placing or referring title business; no paid meals or advertising for them | 12 14 |
| Colorado C.R.S. 10-11-108; 3 CCR 702-8, Regulation 8-1-3 | Unlawful inducements, incl. producing marketing for a settlement producer | 12 |
| New York Insurance Law 6409(d); Insurance Regulation 208, 11 NYCRR 228; DFS Circular Letter 2a (2019) (dfs.ny.gov/industry_guidance/circular_letters/cl2019_02a) | Inducements to applicants and their agents barred, for future and existing business; upheld on appeal | 12 14 |
| Washington RCW 48.29.210; WAC 284-29-200 to 284-29-265 (app.leg.wa.gov/rcw/default.aspx?cite=48.29.210) | Only listed things of value permitted; no advertising with a producer; no reward for causing business | 12 14 |
| Privacy and data security | Relied on for | Sections |
|---|---|---|
| Gramm-Leach-Bliley Act, 15 U.S.C. 6801–6809 (law.cornell.edu/uscode/text/15/chapter-94) | The federal basis for protecting consumers’ nonpublic personal information | 07 08 |
| Regulation P, 12 CFR Part 1016 (ecfr.gov/current/title-12/chapter-X/part-1016) | Service-provider exception, incl. marketing your own services (1016.13); reuse limits (1016.11) | 07 15 |
| FTC Safeguards Rule, 16 CFR Part 314 (ecfr.gov/current/title-16/chapter-I/subchapter-C/part-314) | Settlement services as a financial institution (314.2); service-provider oversight (314.4(f)); FTC notice (314.4(j)) | 07 11 |
| NAIC Privacy of Consumer Financial and Health Information Regulation, Model 672 (content.naic.org/sites/default/files/model-law-672.pdf) | Insurance privacy: service-provider exception and reuse limits, as adopted by each state | 07 15 |
| NAIC Insurance Data Security Model Law, Model 668 (content.naic.org/sites/default/files/model-law-668.pdf) | Security program, third-party service provider oversight, 72-hour notice to the commissioner | 01 07 11 |
| NYDFS Cybersecurity Regulation, 23 NYCRR Part 500 (dfs.ny.gov/cybersecurity/requirements) | Third-party service provider policy (500.11) and 72-hour notice (500.17), small licensees included | 01 07 11 |
| ALTA Title Insurance and Settlement Company Best Practices, Version 4.2, August 2025 (alta.org/policies-and-standards/best-practices/) | Pillar 2 wire procedures; Pillar 3 security plan, background checks, service providers | 11 12 |
| Massachusetts 201 CMR 17.00 (mass.gov/regulations/201-CMR-1700-standards-for-the-protection-of-personal-information-of-ma-residents) | Written security program, encryption on laptops and in transit, service-provider contracts | 10 11 |
| New York SHIELD Act, N.Y. Gen. Bus. Law 899-aa and 899-bb | Reasonable safeguards and breach notice for New York residents’ data | 11 |
| California Consumer Privacy Act, Cal. Civ. Code 1798.100 et seq., incl. 1798.145(e) | Data-level GLBA exemption; duties for data outside it, such as agents’ records | 08 15 |
| State privacy law amendments narrowing GLBA exemptions: Oregon, Minnesota, Montana (Oct 2025), Connecticut (Jul 2026) | Why privacy-request handling covers more than GLBA data | 15 |
| Telemarketing and email | Relied on for | Sections |
|---|---|---|
| Telephone Consumer Protection Act, 47 U.S.C. 227 (law.cornell.edu/uscode/text/47/227) | Consent for marketing texts and calls; statutory damages; sender liability | 13 |
| FCC rules, 47 CFR 64.1200 | Prior express written consent, Do Not Call, quiet hours, revocation of consent | 13 |
| FCC Report and Order on revocation of consent, adopted September 30, 2026 | A telemarketing opt-out revokes all telemarketing; effective 30 days after publication | 13 18 |
| Telemarketing Sales Rule, 16 CFR Part 310 | Established business relationship: 18 months after a transaction, 3 months after an inquiry | 13 |
| National Do Not Call Registry; FCC Reassigned Numbers Database (donotcall.gov · reassigned.us) | The two checks run before any number is contacted | 13 |
| Facebook, Inc. v. Duguid, 592 U.S. 395 (2021); McLaughlin Chiropractic Associates v. McKesson Corp. (U.S. Supreme Court, June 2025) | Scope of the autodialer definition; courts not bound by FCC interpretations | 13 |
| Florida Telephone Solicitation Act, Fla. Stat. 501.059; Texas SB 140 (2025), Tex. Bus. & Com. Code ch. 302 | State rules that treat texts as solicitation, applied by the contact’s state | 13 |
| CAN-SPAM Act, 15 U.S.C. 7701 et seq.; FTC compliance guide (ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business) | Unsubscribe within 10 business days, physical address, accurate headers | 13 |
| De-identification and AI | Relied on for | Sections |
|---|---|---|
| NIST IR 8053, De-Identification of Personal Information, 2015 (nvlpubs.nist.gov/nistpubs/ir/2015/NIST.IR.8053.pdf) | Quasi-identifiers, re-identification risk, why pseudonymization is reversible | 08 09 |
| NIST SP 800-188, De-Identifying Government Datasets, 2023 (csrc.nist.gov/pubs/sp/800/188/final) | Generalization of figures into bands; de-identification as risk reduction | 08 09 |
| NIST SP 800-122, Guide to Protecting the Confidentiality of PII, 2010 (csrc.nist.gov/pubs/sp/800/122/final) | Classifying which fields are identifying and how sensitive each is | 08 |
| Anthropic, Commercial Terms of Service (anthropic.com/legal/commercial-terms) | No training on commercial API inputs and outputs by default | 09 15 |
18
Limits
What this document is not
- 01Not legal advice — Your counsel and compliance lead decide how these rules apply to your company, in your states. This document tells them what we do so they can.
- 02Not a SOC 2 report — We do not hold a SOC 2 attestation. We complete your vendor questionnaire, and your underwriter’s or lender’s, and provide the policies and evidence behind each control instead.
- 03Not a title, escrow or settlement provider — Tez I Solutions is not a title insurance agent or escrow agent. We do not examine title, quote premiums, take escrow instructions or handle funds, and we refer no one to anyone.
- 04Not permanent — Current as of October 2026. Rules in this area are moving — the FCC’s consent revocation order of September 2026 among them. We review this document at least once a year and whenever a rule it relies on changes.
- 05Not a promise of results — A score says which contacts to approach first, not who will send or open an order. Until your company’s own outcomes are recorded, the odds behind it are estimates drawn from your team’s experience.
Part 2
AI services
How we handle your data inside your AI tools.
AI services puts a standing AI engineer across the AI tools your business already pays for — ChatGPT, Claude, Copilot, Gemini and the AI inside the software you use. We connect those tools to your CRM, inbox, calendar and files, build the workflows that do the repeat work, set up your processes and brand voice inside them, train your team, and look after the accounts. The tools stay yours, under your own contracts with each vendor. That changes how data protection works. In lead reactivation we keep names and contact details away from the AI provider by design. Here, a tool connected to your CRM will see the records it needs to do its job, names included. So the protections in this document are about something else: whose account it is, what each connection can reach, what the vendor's terms allow, who approves a workflow before it goes live, and how our access ends. Sections A1 to A6 are the same for every business we work with. Your industry's page adds sections A7 and A8: what your industry's rules mean for your AI tools, and where those rules come from.
A1
Commitments
Ten commitments, before the detail
- 01 · Your accounts, on business terms — We work only in accounts your business owns, on business plans. Never in a personal or consumer account — ours, yours or an employee's.
- 02 · A named user, never a shared password — You add us as a named user with our own sign-in and multi-factor authentication. We never ask for a shared password, and you should never send one to us by email.
- 03 · The least access that does the job — Each connection reaches only the data its workflow needs. Admin rights are used for set-up tasks, logged, and reduced afterwards.
- 04 · Nothing goes live without your approval — Every connection, workflow and set of instructions is approved by you, in writing, before it is switched on. So is every change to one that is already running.
- 05 · Automated where it is routine, a person in the loop where it is not — Routine, rule-based work can run on its own once you have approved it: sorting and tagging, summaries for your team, filing, and fixed-wording notices such as an appointment reminder from a template you signed off. Anything that needs a decision or a judgement — a reply written for a particular customer, a price, a term, a commitment, or anything your industry's page marks for review — has a person on your side in the loop before it goes anywhere. Each workflow's data sheet (A3) states which kind it is. Where your industry's page requires a person to review every customer message, that rule applies instead.
- 06 · Your data stays in your tools — We build and test inside your workspace. We do not copy your business data into Tez's own AI accounts. Where we need examples outside your tools, we use made-up records.
- 07 · Your data serves your business only — No reuse across clients, no sale, no training of anything by us. Prompts, instructions and workflows built from your material are yours and are not reused for anyone else.
- 08 · Vendor data settings confirmed in writing — During onboarding we read each tool's current data terms, set its controls with you, and give you a written record. We re-check it whenever a vendor changes its terms.
- 09 · Incident notice within 72 hours — As soon as possible and no later than 72 hours, or sooner where your industry's page says so.
- 10 · Access removed, everything handed over — At the end, our access is removed, every credential we created is revoked or rotated, and every workflow is documented and handed over. We confirm it in writing within 30 days.
Evidence on request: every control in this document has a record you can inspect, listed in section A5. If you send us a security questionnaire, we complete it during onboarding.
A2
Accounts and access
Whose accounts, and how we get in
The AI tools, the systems they connect to and the accounts that run them all belong to your business. We are given access to them; we never hold them. That is what makes the work portable: if we part ways, everything keeps running and nothing has to be moved out of our name.
Nothing in this section starts before you have decided to work with us. The first session is a conversation. We do not ask for logins, exports or files beforehand.
Who owns what
| Item | Who owns it | How we handle it |
|---|---|---|
| AI subscriptions and workspaces | Your business — in its name, on its payment method | We administer them for you. If a new tool would genuinely pay for itself, we say so and why, and it goes on your account, not ours. |
| The owner or super-admin role | Your business keeps it, with at least one person on your side who is not us | We take the lowest role that does the work. Admin rights for a set-up task are logged and reduced when the task is done. |
| Our sign-in | A named user for each Tez person, in your directory or invited as a guest | Multi-factor authentication on. No shared logins. Never a password by email, text or chat. |
| Connections — API keys, app authorisations, service accounts | Created in your accounts, owned by you | Each one is named, listed in the access record (A5), scoped to its workflow, and stored where you control it — never pasted into a document or a message. |
| Personal and consumer AI accounts | Their owners | Not used for business work. If the audit finds business work in personal accounts, we tell you and recommend moving it to business seats. We never connect your systems to a personal account. |
How access is set up
- 01 · You decide what we need — We list the systems and the role each one needs, and why. You agree or strike items out.
- 02 · You add us — Usually by adding us as a user, on a call where we walk through it together. A password is never sent.
- 03 · We confirm the safeguards — Multi-factor authentication on, role as agreed, sign-in recorded in the access record.
- 04 · Reviewed every quarter — We go through the access record with you and remove anything no longer needed.
- 05 · Removed at the end — Section A5 sets out how access ends.
Roles
| Obligation | Your business | Tez I Solutions |
|---|---|---|
| Contracts with AI vendors | Holds them; the vendor processes your data under them | Reads the data terms and records them for you (A4) |
| Who on your team uses which tool | Decides | Sets up the seats and permissions you decide |
| Approval of workflows and changes | Approves before anything goes live | Proposes, documents and builds; never switches on without approval |
| Review of customer-facing output | Your people review before sending | Builds the review step into the workflow |
| Industry rules — licensing, records, supervision, privacy notices | Owns them | Builds to them as set out on your industry's page (A7) |
| Security of the access we hold | Oversees | Operates the controls in A5 |
| Notice to customers or regulators after an incident | Decides | Tells you within 72 hours and supports the investigation |
| Privacy requests from your customers | Receives and instructs | Helps find and remove the data in the tools we set up, within your deadline |
Where a state privacy law reaches your business, we act as your service provider or processor for the access we hold, and the agreement says so.
A3
What the tools can see
Connections, scopes, and what stays out
An AI tool connected to one of your systems can see whatever that connection lets it see. An assistant that searches your files can surface anything the person using it is allowed to open — Microsoft says of its own Copilot that it "only surfaces organizational data to which individual users have at least view permissions." So the work starts with permissions, not prompts.
Before anything is connected
- Who can see what — Before an assistant is pointed at a shared drive, inbox or CRM, we review who can open what. Folders that are open to everyone but should not be are fixed first, with your approval.
- One data sheet per workflow — Every workflow gets a written sheet: what it reads, what it writes, who sees the result, and where a person reviews it. You approve the sheet before we build.
- Add-ons are vendors too — A plug-in, connector, custom GPT or agent from a third party is another company handling your data. None is installed without your approval and a record of its data terms.
What a data sheet looks like
Illustration — not real client data.
| Workflow | Reads | Writes | Who sees the result | Human in the loop |
|---|---|---|---|---|
| Morning summary of new inquiries | CRM records created in the last 24 hours: name, source, service asked about, notes | One summary in the office manager's inbox | Office manager | Read before anyone acts on it |
| First-draft reply to a quote request | The single inquiry being answered; your approved reply templates and brand voice | A draft in the shared inbox — never sent | The person replying | Edited and sent by a person |
| Meeting notes to CRM | The transcript of a meeting the attendees agreed to record | A note on the matching CRM record | The account owner | Checked before it is saved |
What stays out by default
Unless your written decision says otherwise, after we have shown you what the vendor's terms and your industry's rules say, these are kept out of every prompt, instruction file and connection:
- Social Security numbers, tax IDs, driver's licence and other government ID numbers
- Full bank account and card numbers
- Passwords, access codes, gate, door and alarm codes
- Health information
- Anything your industry's page (A7) marks as restricted
Where a connection would expose one of these — a folder of scanned IDs, a CRM field holding card numbers — the connection is narrowed to leave it out, or not built.
Before a workflow goes live
| Check | What has to be true |
|---|---|
| Data sheet | Approved by you, in writing |
| Access | The connection reaches only what the sheet lists |
| Test | Run on made-up records, or on a small set of real ones you choose, with the results shown to you |
| Human in the loop | Marked on the data sheet. In place wherever a decision or judgement is involved: a reply written for a particular customer, a price or a term, or anything your industry's page marks for review. Routine, rule-based steps you have approved may run without one |
| Owner | A named person on your side who can pause it |
| Documentation | Written up and stored where you keep it |
AI tools make mistakes. Every workflow is built on the assumption that a draft can be wrong, which is why the review step is part of the design rather than a suggestion.
A4
Model providers and training
What the vendors do with your data, and how we check
When your team or a workflow uses ChatGPT, Claude, Copilot or Gemini, the vendor processes that data under its contract with your business. Tez is not a reseller or partner of any AI vendor, and not a party to those contracts. Whether a vendor trains its models on your data, how long it keeps prompts, whether its staff can review them, and where it processes them are set by the vendor's terms and by the plan you are on. Those terms change. So we do not promise what a vendor will do. We promise what we will do.
What we do
- 01 · List every tool — Each AI tool and AI feature you pay for, the plan it is on, and who holds a seat.
- 02 · Read the current terms — For each one we record what the vendor says about training on your data, retention, human review, where data is processed, and which admin controls exist. Each entry carries the date and the address of the page we read.
- 03 · Set the controls with you — Where a tool offers a choice — training opt-outs, retention periods, chat history, which add-ons are allowed — we recommend the most protective setting that still does what you need, and you decide.
- 04 · Give you the record — The settings record is yours, in writing. Your compliance contact can file it with your vendor reviews.
- 05 · Re-check when terms change — When a vendor changes its data terms, we re-read them, update the record and tell you if anything moved. We also re-check the whole record at least every six months.
What the main vendors said when we checked
Read on each vendor's own page on 6 October 2026. This is the vendor's statement to its customers, not a commitment by Tez. If it changes, the vendor's current terms govern, and we update your record.
| Vendor | What its page said | Where |
|---|---|---|
| Anthropic — Claude, under its Commercial Terms | "Anthropic may not train models on Customer Content from Services." The Commercial Terms cover Anthropic's API and the business offerings that reference them, not its consumer plans. Effective June 17, 2025. | anthropic.com/legal/commercial-terms |
| OpenAI — API | Data sent to the API is not used to train or improve OpenAI's models unless you opt in, as of March 1, 2023. Abuse-monitoring logs are kept for up to 30 days by default. | developers.openai.com/api/docs/guides/your-data |
| OpenAI — ChatGPT business plans | Read during onboarding against OpenAI's published terms for your plan, and recorded the same way. | openai.com/enterprise-privacy |
| Microsoft — Copilot | "Prompts, responses, and data accessed through Microsoft Graph aren't used to train foundation LLMs." Copilot only surfaces data a user already has permission to view. | learn.microsoft.com/en-us/microsoft-365/copilot/microsoft-365-copilot-privacy |
| Google — Gemini in Google Workspace | Your content "is not human reviewed or otherwise used for Generative AI model training outside your domain without permission." | knowledge.workspace.google.com/admin/gemini/generative-ai-in-google-workspace-privacy-hub |
| AI inside your other software | Each vendor's own terms — your CRM, phone system or accounting software. Recorded the same way during onboarding. | Each vendor's data or AI terms page |
Consumer plans and personal accounts
Consumer plans run on different terms from business plans — Anthropic's Commercial Terms, for one, state that they do not cover its consumer offerings. We do not do business work in consumer or personal accounts, and we do not rely on a consumer plan's settings to protect business data.
Our own tools
We use AI tools of our own to write code and documentation. Your business data does not go into them. Anything we build for you is built and tested in your workspace, or against made-up records.
A5
Records, security and incidents
What we keep, how it is protected, and what happens if something fails
Records you can inspect
Records describe what we built and changed. They live in a location your business owns, and they do not contain your customers' data.
| Record | What it holds |
|---|---|
| Access record | Every Tez sign-in and every connection we created: system, role or scope, date added, date reviewed, date removed |
| Settings record | Each tool's plan, data terms as read on a given date, and the controls set (A4) |
| Workflow register | Every live workflow, with its approved data sheet (A3), its owner on your side and its documentation |
| Change log | Every change to a live workflow or connection: what changed, why, when, who approved it |
| Training record | Who was trained, on which tools and processes, and when |
Changes to something already running
Every change to a live workflow is described, approved by you, tested, logged and reversible — the previous version is kept. If a vendor update breaks a workflow, or a workflow starts doing something it should not, we may pause it at once to stop harm, and tell you the same day. We do not change what a workflow does without your approval.
Security controls
| Control | Evidence you can ask for |
|---|---|
| Written information security program, modelled on Massachusetts 201 CMR 17.00 | The program document |
| Multi-factor authentication on every account we use to reach your systems | Access record |
| Access limited to named individuals, reviewed with you quarterly | Access record and review log |
| Tez devices: full-disk encryption, screen lock, current patches, endpoint protection | Configuration record |
| Your data is not stored on Tez devices or in our cloud storage; where a task needs a file locally, it is deleted when the task ends | Written procedure |
| Background check for anyone with access, on your request | Written confirmation |
| Cyber liability insurance, where your contract requires it | Certificate of insurance |
| Written incident response plan, reviewed each year | The plan and its last review |
If something goes wrong
An incident includes a workflow sending or showing data to the wrong person, a connection reaching more than its sheet allows, a suspected compromise of a Tez sign-in, and a vendor incident we learn of that affects your workspace.
- 01 · Contain — Pause the workflow, revoke the affected credential or connection, and stop the exposure.
- 02 · Notify you within 72 hours at the latest — Which systems and data, what window, what we have done. Sooner where your industry's page sets a shorter time. Updates follow as we investigate.
- 03 · Preserve evidence — Logs, the change log and the vendor's audit records are kept intact for your investigation.
- 04 · Support your notice, never pre-empt it — Whether customers or regulators are told is your decision. We never contact your customers about it. A vendor's own incident notice comes to you under your contract with that vendor.
When the engagement ends
| Step | What happens |
|---|---|
| Access removed | Every Tez user and role removed from every system, checked against the access record |
| Credentials ended | Every key, app authorisation and service account we created is revoked, or rotated and handed to you |
| Nothing in our name | Anything that ended up in a Tez name is transferred to you first — by design there should be nothing |
| Handover pack | The workflow register, data sheets, settings record, change log and plain-English run notes, so your team or the next provider can keep it running |
| Written confirmation | Within 30 days of the end of the engagement |
Everything we build is yours — documented and portable. If we part ways, it keeps working and your team knows how it runs.
A6
Limits
What this document is not
- 01 · Not legal advice — Your counsel or compliance officer decides how your industry's rules apply to your business. This document tells them what we do so they can.
- 02 · Not a SOC 2 report — We do not hold a SOC 2 attestation. If you send a security questionnaire, we complete it and provide the policies and evidence behind each control instead.
- 03 · Not the vendor — We do not run the AI vendors' systems or set their terms. Their security, retention, outages and incidents are governed by your contract with them. We are not a reseller, partner or certified provider of any AI vendor.
- 04 · Your obligations stay yours — Using AI tools does not move your duties to us: licensing, supervision, record keeping, privacy notices and your staff's use of AI remain your business's responsibility. We build to them, as your industry's page sets out.
- 05 · Not a promise about AI output — AI tools can be wrong, and confidently so. That is why anything that needs a judgement has a person in the loop, and why no workflow makes a decision your business would otherwise make.
- 06 · Not permanent — Current as of October 2026. Vendor terms and the rules on AI change often. We review this document at least once a year, and whenever a vendor term or rule it relies on changes.
A7
Title
What your industry's rules mean for your AI tools
A title or settlement company holds nonpublic personal information on every party to a closing, and moves their money. Federal and state rules treat it as a financial institution that must oversee every vendor reaching that data, and the industry's own Best Practices expect written wire procedures and a security plan that covers service providers. AI tools add a specific risk here: an assistant connected to your inbox reads every email, including a forged one asking to change wiring instructions. And whatever an AI tool drafts for agents and lenders is marketing under the kickback rules. These are the rules that bear on your AI tools, and what we do about each.
| Rule | What it means for AI tools | How we handle it |
|---|---|---|
| ALTA Best Practices 4.2, Pillar 2 — wire procedures [1] | Outgoing wire instructions must be verified independently of the message that carried them, and consumers warned about wire fraud. An AI tool that summarises, drafts or acts on payment instructions sits inside that procedure. | No AI tool drafts, sends, changes or confirms wiring instructions, and no workflow acts on an email about payment. Messages about wires are routed to your verification procedure unchanged. Your wire-fraud warning is a locked block in customer templates. |
| ALTA Best Practices 4.2, Pillar 3 — security plan and service providers [1] | Your written security plan, background checks and service-provider oversight should cover anyone reaching nonpublic personal information — AI vendors and outside engineers included. Underwriters and lenders audit against it. | We supply what your plan needs: the access record, settings record and our background-check confirmation, ready for underwriter and lender questionnaires. |
| FTC Safeguards Rule, 16 CFR Part 314 [2] | Settlement services are financial institutions under the rule: oversee service providers, require safeguards by contract, notify the FTC within 30 days of a qualifying incident involving 500 or more consumers. | Incident notice to you within 72 hours at the latest. Multi-factor authentication on every Tez sign-in. |
| NAIC Model 668; New York 23 NYCRR Part 500 [3][4] | In adopting states and in New York, your 72-hour notice to the commissioner or DFS can start from what a vendor tells you. | We tell you within 72 hours at the latest, with what we know, so your clock starts with facts. |
| Regulation P 1016.11 and 1016.13; NAIC Model 672 [5][6] | Information shared with a service provider may be used only for the contracted purpose. | Our use is limited to your engagement, in writing. We record whether each AI vendor's terms allow any other use, and set the controls with you. |
| RESPA section 8 and Regulation X 1024.14; state title anti-inducement laws [7][8][9][10] | Nothing of value may be given for referrals of settlement business, and several states bar gifts, paid meals or advertising for producers. AI tools drafting outreach to agents and lenders suggest exactly these. | Drafts to agents, lenders and other producers offer nothing of value — no gifts, meals, co-marketing or rewards. Your counsel's approved wording governs producer outreach. |
| Fair Housing Act [11] | Protected characteristics may not shape how people are treated. | No AI tool targets, ranks or tailors outreach on protected traits or proxies for them. |
| TCPA, Do Not Call and CAN-SPAM [12][13] | A message a workflow sends follows the same consent rules as one a person sends — to agents' mobiles as to consumers'. | Workflows draft; a person sends, from your channels. |
| State privacy laws narrowing the GLBA exemption [14] | Data outside the federal exemption, such as agents' records, can carry state access and deletion rights. | We help locate and remove that data in the tools we set up, within your deadline. |
In practice
- An inbox assistant may sort incoming email and draft routine status updates for a closer to send. It flags anything mentioning wires or payment for your verification procedure and does nothing else with it.
- A workflow may draft a closing checklist reminder to a buyer. It carries your wire-fraud warning and never states account details.
- A follow-up to an agent who stopped sending files may say what your team does well. It offers no gift, meal or reward.
- Closing packages, IDs and payoff letters stay in your production software, out of general AI workspaces.
A8
Sources
Where these rules come from
1. ALTA Title Insurance and Settlement Company Best Practices, Version 4.2 — https://www.alta.org/policies-and-standards/best-practices/ 2. FTC Safeguards Rule, 16 CFR Part 314 — https://www.ecfr.gov/current/title-16/chapter-I/subchapter-C/part-314 3. NAIC Insurance Data Security Model Law, Model 668 — https://content.naic.org/sites/default/files/model-law-668.pdf 4. NYDFS Cybersecurity Regulation, 23 NYCRR Part 500 — https://www.dfs.ny.gov/cybersecurity/requirements 5. Regulation P, 12 CFR Part 1016 — https://www.ecfr.gov/current/title-12/chapter-X/part-1016 6. NAIC Privacy of Consumer Financial and Health Information Regulation, Model 672 — https://content.naic.org/sites/default/files/model-law-672.pdf 7. RESPA section 8, 12 U.S.C. 2607 — https://www.law.cornell.edu/uscode/text/12/2607 8. Regulation X, 12 CFR 1024.14 — https://www.ecfr.gov/current/title-12/chapter-X/part-1024/subpart-B/section-1024.14 9. Texas Insurance Code ch. 2502 — https://statutes.capitol.texas.gov/Docs/IN/htm/IN.2502.htm
- 01California Insurance Code 12404 — https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=INS§ionNum=12404. · Washington RCW 48.29.210 — https://app.leg.wa.gov/rcw/default.aspx?cite=48.29.210 · NYDFS Circular Letter 2a (2019) — https://www.dfs.ny.gov/industry_guidance/circular_letters/cl2019_02a
- 02Fair Housing Act, 42 U.S.C. 3604 — https://www.law.cornell.edu/uscode/text/42/3604
- 03Telephone Consumer Protection Act, 47 U.S.C. 227 — https://www.law.cornell.edu/uscode/text/47/227
- 04FTC, CAN-SPAM Act: A Compliance Guide for Business — https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
- 05Gramm-Leach-Bliley Act, 15 U.S.C. 6801–6809 — https://www.law.cornell.edu/uscode/text/15/chapter-94